Partner and freelance Creative Director: Martin Ginsborg
CCO: Hannes Ciatti
Executive Producer: Matt Bonin
Agency Producer: Ben Berkon
Production Company: Merman
Executive Producer Merman: Kira Carstensen
And that's how we made a TV Show. In 2021, our good partners at Alto NY reached out to have us help their client Montefiore create an entirely different kind of show about healthcare. An episodic format built around their CEO Dr. Ozuah. We went on an educational journey with the team at Merman; we unearthed real, reliable, and exciting people from the city Montefiore serves. We met them at eye level and explored new and surprising ways to deal with stress, anxiety, allergies, and gut health. We went everywhere in the city, made Kimchi, smashed computers, and spent a night sleeping hooked up to marvelous machines; in the end, we found "The Balance," a show about people that focused more on health and positivity than on fixing us after we get sick.