The work was developed in collaboration with David Lachapelle the project included film, art exhibitions, wall takeovers in fifty countries, pop-up inflatable 'love tanks.' It features Ukrainian ballet dancer Sergei Polunin, along with a trans-gender model Laith de la Cruz; artist Karis Wilde; Olympic silver medalist Danell Leyva; drag star Raja; and transgender icon Octavia Hamlett and collages by artist Stephan—who also make a cameo in the ads, wearing nothing but Diesel boots. ​​​​​​​

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