The Black Label and Double Black Label work were created in collaboration with LA-based influencer and artist Mattia Biagi.
For Blue Label we worked with Guillaume Nery, world champion free-diver to create one stunning image, shot 40 meters underwater in the breathtaking cenotes of Yucatan, MX.
We formed The Gold Label execution in partnership with Bionic League by bringing the smooth golden quality of Gold Label to life by shooting laser lights onto thousands of golden disco balls floating down a Scottish river.
My Role: Executive Creative Director /Art Director
Executive Creative Director: Martin Peters
Chief Creative: Mike Byrne
Director: Johan Renck
Photo: Klaus Thymann
Agency: Anomaly NYC

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