For years the NFL had found themselves too focused on the badassness of the players, often forgetting their own livelihood—the fan! To help the NFL round out a season of work devoted to celebrating the fan and fandom we created this iconic Super Bowl. No matter how old, how young or how famous you are, we all love the Super Bowl. Yes! So what better way to celebrate this than inviting all our most beloved American TV friends and families into your living room. With a little CG help from the Mill (and months of editing) we meet our prime time fans—like us—also preparing for Super Bowl Sunday.
My Role: Creative Director / Art Director
Creative Director: Eric Segal
Copy: Martin Peters
Chief Creative: Tor Myhren
Partner: The Mill