Hello Is It Play You Are Looking For 👀

Sometimes you join a project and it quietly builds… and builds… until suddenly, 14 months later, you find yourself surrounded by 1,743.5 minifigures, a living room of bricks, a cat named Cataclaws, and a Holiday Choir that refuses to stop singing “Hello.” You swear you can still hear the sound of bricks clicking in your sleep. This was no small feat. It only took everything. A holiday symphony of chaos — 12 months of late nights, great team work, impossible notes, too many meetings, and three heroic coffee machines that didn’t make it. The LEGO Holiday Campaign is finally live — rolling out globally as we speak — and like kids staring at the presents under the tree, we’ll have to hold our breath as more of these little wonders leak into social, billboards and beyond. So turn the volume up. The minifigs are singing. And yes — this holiday, we might just find ourselves asking… is it play you’re looking for.