As Pixel 3 was rolling out one of its major software updates containing the exceptional Night Sight — we were happily chartered to help the brand create some anthemic disruption across all channels. In the end, we enlisted the late Freddy Mercury and Queen to help bring awareness to the new Pixel 3 Night Sight feature, by posing the ever intrusive flash as the enemy. "Lose The Flash. Not The Moment" is a lighthearted and hard-hitting film shot by the Terry Timely guys for Joan Creative — bye, bye flash!
My Role: Art Director / Creative Director
Creative Director / Copy: Omar Silwany
Chief Creative: Jaime Robinson
Director: Terry Timely
Agency: Joan Creative