For years the NFL had found themselves too focused on the badassness of the players, often forgetting their livelihood—the fan! To help the NFL overcome this problem and to unite all the different entities of the franchise under one umbrella, we created we an Opus—if you will—celebrating the fans emotional connection to the game. Set to an epic soundtrack we tracked across the country for three months with director Josh Taft. The whole crew, including us, armed with cameras. We captured real fans from New Orleans, over Compton and Baltimore all the way to Green Bay and Nantucket. The project left us with 11 films selling everything from Brees custom Jerseys to Play60 with the Atlanta Falcons — but more importtantly. It truly united all the NFL enteties around the fan.
My Role: Creative Director / Art Director
Creative Director: Eric Segal
Chief Creative: Tor Myhren
Director: Josh Taft