In my wee years as an art director, we created this project for next to no budget. Learning Leaders had been helping kids in inner city schools and despite their excellent work, they were mostly unknown to the NYC public. To help them bring attention to their work, recruit volunteers and raise funds we created an unusual campaign named "Making New York Smarter."
The project was executed with real kids at a LES school. It is one of the most fun and engaging projects I've done so far in my career.
My Role: Art Director
Copy: Eric Segal
Photographer: Matt Hoyle