In September 2015 we launched a global Johnnie Walker campaign in 52 countries. We wanted to prove that 'Joy will take you further". That a positive mindset is the strongest asset in your arsenal. That if you love what you do, and do what you love you will be more successful. More competitive. More all-around wonderful. No seriously, the old definition of "making it" is dead. Blood sweat and tears will only get you blisters. We worked with a Matt Killingsworth a Berkley professor in positive psychology, Jude Law and a number of other fabulous people to make this campaign.