How do you influence people right then and there as they are about to make a criminal and stupid decision? You make the effects of the decision visceral.
This campaign was aimed to influence people, right then and there, when they were about to make the wrong decision to drink or drive. Crime scene tape wrapped cars inside busy parking garages along Miami Beach’s liveliest strip. We changed the access hand stamp to favorite drinking establishments.
Simple yet effective (for a while) — unfortunately drinking and driving is still a big problem in the area.
My Role: Art Director
Copy: Eric Segal
Agency: Concept Cafe