How do you reintroduce the original premium tequila, to a world that has been brainwashed to believe that Patron is the shizzle? Well, you make it real. Tell the world that it is made with love, and you equate the brand and Don, the man himself, with the passion for creating. And then, you wrap it all up into one big package with tequila lover Robert Rodrigues at the center and get filmmakers across the world to help. Have a look at what (nearly) launched.
My Role: Creative Director / Art Director
Creative Director: Eric Segal
Chief Creative: Tor Myhren
Designer: Dan Funderburgh