After years of posing the question: "Got A Little Captain In You?" it was time for Captain Morgan to evolve their famous campaign. Yep, it was time to recognize all the unsung heroes of the livingrooms, bars, beaches and bedrooms and name them the Captains. Giving them each a unique Captain name. Soon the idea started to spread out into pop culture and several Captain namings was seen on sports broadcasts, in living rooms and off course across the web These are but a few of the 12 spots shot for this campaign. Director: Guy Shelmerdine.