After years of posing the question: "Got A Little Captain In You?" Captain Morgan had decided to evolve their famous campaign. Yep, it was time to recognize all the unsung heroes of the living rooms, bars, beaches, and bedrooms and name them the Captains, inspiring each of them to claim and invent their unique cheeky Captain name. Through 13 individual films and social activations, we seeded the idea. Soon it started to spread, and several Captain namings were seen on sports broadcasts, in living rooms and off course across the web.
My Role: Creative Director / Art Director
Creative Director: Eric Segal
Creatives: A handful of extremely talented guys and gals at Grey
Director: Guy Shelmerdine