Lars Mars Jorgensen is an award winning creative director, art director and bike-builder. He was born in Denmark, and grew up amongst engineers and architects, which explains his passion for tinkering with anything from cranks to campaigns. The first years of his career were spent in Copenhagen, followed by school in Miami and stops in Amsterdam and London before ending up in NYC 15 years ago. The past 8 or so years he has worked as a creative director for several New York City based agencies. The last 3 years he worked with Anomaly Amsterdam as ECD and did award winning work on both the Johnnie Walker and Diesel accounts.